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Writer °ü¸®ÀÚ Date 2022-07-02
Subject [Asian Economic Journal, 2022] How Industrial Design Matters for Firm Growth at
Different Stages of Development: Evidence from Korea, 1970s to 2010s
Contents Keun Lee*, Raeyoon Kang**, and Donghyun Park,"How Industrial Design Matters for Firm Growth at Different Stages of Development: Evidence from Korea, 1970s to 2010s," Asian Economic Journal, vol 36 (2): 101-126

[abst]

The traditional literature on the role of intellectual property rights (IPRs) in innovation highlights the strength of IPR protection in the context of the tradeoff between innovation and diffusion. More recent literature analyzes the role of diverse forms of IPRs in promoting innovation and growth, and delves into not only regular patents but also utility models (or petite patents) and trademarks. Using firm-level IPR (patents, designs, and trademarks) data from Korea, we further extend this new strand of literature to explore the role of designs at different stages of development. The data spans five decades and can be divided into three sub-periods that represent different stages of economic development. We find that design-intensive sectors tend to be more export-oriented. Further, firms¡¯ sales growth is significantly associated with design intensity of firms. Such association is found only during the later stages of economic development in Korea. Taken together with earlier studies, our finding implies that different forms of IPRs, in particular designs, matter differently for innovation and firm performance at different stages of development. Designs are not that important at an early stage of development when economic growth relies on the mass production of low-cost goods by low-wage workers. Importance of design rises with economic development at later stage when product differentiation becomes critical. Unique and smart appearance increases customer values and thus could help firms¡¯ sales performance.
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