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Home > Research > Papers > after the year 2000 |
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관리자 |
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2023-03-19 |
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[Seoul J of Econ. 2023] Trademarks, OBM (Own-Brand Manufacturing) and Firm Grow
th at Different Stages of Development in Korea |
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Raeyoon Kang* and Keun Lee, (2023), "Trademarks, OBM (Own-Brand Manufacturing), and Firm Growth at Different Stages of Development in Korea," Seoul Journal of Economics 36, No. 1: 113-136. DOI: 10.22904/sje.2023.36.1.004
Abstract
This paper verifies the linkages from trademark registration to firm growth along the different stags of development and over the two groups of sectors, using the Korean firm data. The paper identifes two different paths of firm growth in Korea. In the trademark group, trademarks had served as an useful device for firms growth at earlier stage of development with low level of technologies, and then these firms have become able to execute more technological innovations and to file more patents. In the patent dominant group, utility models have served as an useful device for firms growth at earlier stage of development, and with technological advance of these firms their sales growth have become positively associated with both patents and trademarks, the latter of which represent the effects of their brand power or completing of transition to OBM. Combined with the findings from the literature, we can say that different types of IPR matter differently for innovation and firm growth at different stages of economic development. Then a key lessons for catching economies is that conventional patents are not the only form of IPR, and that at early stages of development and in certain sectors, other IPRs such as trademarks and utility model can be an effective IPR form to recognize and stimulate imitation and/or innovation. Innovation policy should be tailored in consideration of not only different stages of development and capabilities but also sectoral heterogeneity
Keywords: trademarks, OBM (own brand manufacturing), OEM, innovation, Korea, patents
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